3D Web Configurator
Ours is a world of images and emotions. It is essential for companies to show their products online. And if the images are three-dimensional, customizable, capable of appearing on the screen quickly, the emotion is more easily translated into a purchase.

What is a 3D product configurator?

An online 3D configurator is software that allows a user to view objects in three dimensions on the web and customize them.
The peculiarity is the possibility of choice: the options and combinations (often infinite) of materials, colors, textures, options, allow you to assemble a single object.
This possibility is interesting both for the end user and for companies.

Advantages for the company

When companies do not mass-produce but sell valuable and customizable products, the 3D configurators allow you to create objects close to your tastes on the screen. Creativity is transferred from the producer to the consumer, who has the sensation of “creating” the product. Desire takes shape, since you buy what you want more easily, showing a product facilitates the shopping experience.

Advantages for the user

The web configurator allows us to participate in the choice of the product in an interactive and fun way, almost as if it were a game (gamification).
The final product is built on personal taste and is digitally “true”: we have the feeling of buying something unique, made to measure, which we see in three dimensions with a very high definition.
The 3D configurator eliminates the perceptual distance between oneself and the physical product and increases the emotional involvement.

Quali sono i plus del configuratore Kjosul?

Lightness and speed - The system allows you to have 3D models calculated in real time with a weight lower than traditional configurators, and with features usually used in gamification.
WebGL technology - allows you to not have to go through an App to download and then install.
We work "to measure" - Each configurator is adapted to specific needs. We never do a copy and paste.
Emotional experience - The speed of uploading images online with great photorealism in real time allows immersive experiences.
Asset Ownership - Companies retain full ownership of three-dimensional assets, which they can leverage over the years to create new marketing tools. This usually doesn't happen.
Shopping experience - The consumer chooses exactly the product he likes and a greater possibility of conversion on the cart.
Compatibility with other applications - Customers not only buy a configurator but a 3D model compatible with other applications and oriented to run on mobile devices.
The Kjosul 3D configurator can be inserted inside the production line. - And if an update is necessary, the costs are competitive and the realization of color and fast texture.
Emotional and engaging experience - During the configuration, our three-dimensional models move, approach, offer a real “emotional experience” that engages and amazes the customer. Combined with an e-commerce, the configurator reaches its maximum potential with a greater possibility of conversion on the cart.

Creating the Kjosul 3D configurator: what steps?

The Kjosul 3D product configurator is made to measure. It comes from meetings with the customer and internal storming brains of our staff.
It answers questions like these:

  • Where will the configurator be used, on web, desktop, tablet?
  • Does it need to be integrated with existing platforms? ERP? E-Commerce? Business Intelligence?
  • Who will use it, the internal staff, the resellers, the end customer?
  • What should it output? Bill of Materials? Price quotation? Order?

During the design phases of the graphic interface, we create many documents. Charts, drafts, wireframes, concept maps, drafts, are all shared with the client.

During the construction phase we pay attention to:

  • Aesthetic and functional quality
  • Ease of use
  • Clear and engaging interactions
  • Product enhancement
  • System portability on all devices.

In practice:

  • Three-dimensional scanning carried out through latest generation scanners;
  • Alignment of scans made;
  • Reduction of the number of polygons; we start but mesh from 3/5 million polygons to get to meshes of up to 40,000 polygons;
  • Lightening of the three-dimensional models created to be able to view them especially through mobile devices;
  • Starting from the real samples of the materials, virtualization is performed through innovative technologies in order to create procedural textures thanks to a non-destructive node based workflow, this makes the textures faster to display (PBR);
  • Study and implementation of the purchase interface;
  • Shopping experience design;
  • Adding assets within the configurator;
  • Three-dimensional asset reuse for the development of further marketing tools (AR / VR / Rendering / 3D navigable animations);