Interactive 3D combines gaze and action. The user observes a three-dimensional scene, explores it in detail and interacts freely with the surrounding environment.
The technology is the same used in video games and uses common pointing tools – mouse and keyboard – or specially designed tools, such as touch controls on mobile devices, to interact.
The 3D Web can have playful purposes or be integrated with an e-commerce. It is useful for presenting different commercial solutions in case of choice options. For example, in the real estate market, the 3d interactive Web reconstructs three-dimensional apartments and buildings in real time, and allows customers to choose finishes and materials, and above all allows immersive virtual visits in real time of indescribable effectiveness. The real estate market is just one example.
What distinguishes Interactive 3D on the Web?
- Realism and high quality of the visualization
- Speed of product customization
- Maximum usability with simple, immediate, engaging interfaces
- Integration with other systems (business management or e-commerce, for example)
How is 3D technology useful for businesses?
The creation of 3D models is a key point in the digitization of companies.
The 3D model of an object can be repeated many times in as many versions, colors, angles; it can be the subject of a marketing campaign; the attractiveness of an e-commerce site; the protagonist of a series of interactive and immersive experiences. A value well understood by Kjosul, which in over ten years of multidisciplinary activity has invested in research and capitalized the know-how acquired.
So today Kjosul is able to search for tailor-made solutions for each company, both when the company’s goal is to optimize production processes to reach Mass Customization (Industry 4.0), and when it is advantageous to exploit the enormous advantages of 3D visualization to communication and marketing.
Kjosul and the 3d web
The starting point of each project is the careful listening to the real needs expressed by the customer, on this we shape our proprietary platform Kjosul to create unique and cutting-edge digital experiences of communication, through a targeted use of the Web 3d engine we are able to provide particularly advanced content.
The goal is above all practicality: to create, manage and integrate effective 3D models, based on the real needs of today and tomorrow.


What are the advantages of 3D web with Kjosul?
By using the experience gained in the development of our KJOSUL configuration platform, we are able to develop Web Apps that fully exploit the potential of 3D.
The versatility of the platform combined with the wide mutability of the 3D component opens up infinite communication possibilities that can give concrete answers to different communication needs. When we have carried out the digitization of the product we are in fact able to make it do what the customer wants and at the same time to convey it through any device.
Some application examples
A great example is the SFA project which shows the broad communication capacity of the platform. SFA allows you to configure the product and respond to specific needs. For example, the management of 3D spare parts in real time through the possibility of viewing and navigating at 360 ° within an exploded view, the creation of interactive and navigable 3D animations in real time, strategic to guarantee the end user any technical information on assembly and / or maintenance processes.
The advantages do not end here, by fully exploiting the web based structure of the KJOSUL platform we are able to convey content and experiences on any viewing channel, from the more traditional ones such as smartphones or tablets to touch monitors, interactive video walls or any device can actually be connected to the internet and equipped with a browser. If the connection is missing, we provide advice on how to connect a mini PC with the program installed to the touch monitor.
The configuration is only the starting point, in reality companies show us specific visions and needs every day that we can give shape in the most effective way thanks to our experience.

